Paddy Power has announced that is has appointed Christian Woolfenden as its marketing director.
Woolfenden will join Paddy Power at the start of December from Bacardi, where he is currently global brand director for the Bacardi brand.
The appointment follows the move by Barni Evans, Paddy Power's former marketing director, to Australia to head up the marketing for Paddy Power's Australian divisions, Sportsbet and IASbet.
Patrick Kennedy, CEO of Paddy Power, said: “Paddy Power's business and success have been built around our brand. It is an enormous point of difference against our competitors, as the only brand with a real personality in our sector globally. I know it will continue to thrive under the leadership of Christian and our current marketing team.
“I am also delighted that someone of Christian's calibre has agreed to join the Paddy Power team. He is regarded as one of the top young marketeers in the UK and internationally, and his appointment illustrates both the international ambition of Paddy Power and our continued investment in talent.”