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Code Computerlove Car People

Online valuation service launched by The Car People

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By The Drum Team, Editorial

August 31, 2011 | 2 min read

Motor retail group The Car People has expanded its online services with the launch of an valuation service through its website.

The online appraisal service, developed by Code Computerlove, aims to offer an accurate quote within 24 hours.

The system allows users to enter their car registration and personal details, which allows it to locate the car through the DVLA database, while a questionnaire about the condition of the car and any damage is included.

Pictures of the vehicle can also be uploaded, with the final quote also appointed one of the group’s three showrooms to take the vehicle.

Jonathan Allbones, sales and marketing director at The Car People, said: “The new service is part of The Car People’s continued investment in our digital capabilities that cater for consumer’s requirements and ensure our online service reflects our offline ethos of making the process as hassle-free as possible.

“The internet has opened up so many possibilities in terms of car purchasing and selling. We have provided useful tools and features throughout the user journey, so people don’t have to go to different sites to get an idea on selling value or how much they might be able to spend based on a monthly payment budget. It’s all here on one site. And for those who do want extra support, it’s there too with our live chat help section,” said Allbone.

The new service will be supported a marketing campaign across PPC and online.

Code Computerlove Car People

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