Grayling PR appointed by SKINS
Grayling has announced that it has been appointed by Australian-founded sportswear clothing company SKINS to manage its global consumer PR programme.
The agency will look to showcase SKINS’s range of compression garments for cycling, triathlon, golf, snow and general sports.
In addition, the team will be leveraging high-profile sponsorships of events such as the Dextro Energy Triathlon ITU World Championship Series as well as brand ambassadors from within the international, professional sports community.
Since its Australian launch in 1996, SKINS has achieved rapid growth in other markets including Japan, the UK and Europe.
Grayling’s UK brands practice will work with SKINS in an attempt to highlight the technical superiority of its products, including the latest SKINS 400 Series.
Looking for ways to help athletes go even further, do even more and keep going for longer, SKINS aims to further perfect and refine the compression, muscle support and fit of its garments with its range of 400 Series compression sportwear.
Daniel Cohen, managing director of Brands, Grayling, said: “The story behind the world’s most advanced compression sportwear is incredibly compelling and we relish the challenge of taking the brand to the next level globally.“