Crabbie's Alcoholic Ginger Beer PR contract for Hatch
Crabbie’s Alcoholic Ginger Beer has tasked Hatch Communications with its consumer PR activity.
The Halewood owned brand has tasked Hatch with designing and implementing its consumer PR campaign activity which will centre around supporting key sales period, advertising campaigns and events, working in an ongoing press office capacity as well.
Jason Madeley, managing director of Hatch Communications, said: “It’s been a very exciting 2011 for Hatch so far and we are delighted to be working with Crabbie’s Alcoholic Ginger Beer.
“This is a really innovative brand, which has already significantly changed the market. This coupled with the brand’s personality, gives us an ideal opportunity to create some really engaging activity.”
Trade PR activity for Crabbies continues to be handled by McCann Erickson Manchester.