Xbox World launches new TV show cover disc

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By The Drum Team, Editorial

August 30, 2011 | 3 min read

Bath-based Future has announced an extensive refresh of its unofficial Xbox magazine, Xbox World.

Xbox World’s cover-disc now includes an exclusive monthly gaming show, Xbox World TV, featuring an hour of extra content presented by the experts behind the magazine.

Reflecting the brand new structure of the print edition, the double-sided disc takes gamers through the key games of the month in “Day One”, interviews with the biggest names from the industry, trailers and reviews featuring real footage from game play. On the reverse-side of the disc viewers can find HD trailers, the Xbox Worldpodcast and downloadable wallpapers.

The magazine redesign is brought to life with the integration of QR codes scattered throughout. Readers scan the codes using the Xbox World app on their smartphone to access related content and exclusive video from the world of Xbox.

“Xbox World’s fantastic new cover disc reflects the magazine’s sharp new-look and cleaner structure,” said editor Tim Weaver.

“The fresh format of the mag and Xbox World TV fulfils the needs of today’s gamers who want to get the most out of their console and the games that they buy. Like us, they see video gaming as the most innovative form of entertainment around and crave expert knowledge and advice on how to get the best value out of their game-time. Xbox World really is the key to smarter Xbox gaming.”

The refresh issue also features a split cover-run with Saints Row: The Third designs to collect inside a die-cut card wallet.

Inside the magazine, readers will discover the world’s first hands-on with Saints Row: The Third, an exclusive look at Far Cry 3 and the story of two gamers who spent seven years trying to pull off one trick in Halo: Combat Evolved. There is also a new “Upgrade” section with guides on how to find hidden game content.

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