Wilkinson brothers partner on Fineside clothing range with Toast PR and Clear Brand Essence
Jonny Wilkinson, his brother Mark and friend Dan Devine are launching a clothing range, called Fineside, online, and have appointed Toast PR and Clear Brand Essence to help.
The brand will be launched online from September onwards, it has been revealed.
Toast PR has been appointed to handle consumer PR, and Clear Brand Essence created the digital component of the campaign and the brand identity.
Mark Wilkinson said, “Fineside’s clothing is inspired by movement and all that goes with it. A huge amount of time and effort has gone into the construction of these garments, with every item being specially designed to support and enhance the body’s movement.
“We’ve taken a good deal of time and paid such attention to detail because it’s so important to us that this clothing range is exactly what we want it to be.
“Dan brings real retail and industry experience into the mix and that is going to be vital in helping us get this off the ground. We’re very excited about Fineside’s future.”