Domino's Pizza IPad

Domino’s Pizza launches new iPad app developed by Somo

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By The Drum Team, Editorial

August 30, 2011 | 2 min read

Domino’s Pizza has launched a new iPad app to help order a pizza, designed by Somo.

Under the app, iPad users enter their postcode to find their nearest Domino’s, before scrolling through a carousel style menu to select their favourite pizzas, sides, desserts and drinks. Pizzas can be customised by choosing the base and pizza size, selecting the pizza sauce and then scattering on toppings by tapping the screen.

Simon Wallis, sales and marketing director for Domino’s Pizza, said: “We are delighted to launch our new iPad app, following the great success of our iPhone and Android apps. Sales of iPads are currently growing faster than iPhone and with the introduction of our new ordering app, we are keen to capitalise on this opportunity.

“We want to make sure that ordering a pizza is quick and easy for our customers however they do it and wherever they are – whether it’s sitting on the sofa or commuting home on the train. We have worked very closely with Somo to build an app in true Domino’s style, which is not only user-friendly but fun too.”

Domino's Pizza IPad

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