Confused.com launches Cara game with Koko Digital
Confused.com has launched a Pacman-style web game based on the Cara character from its TV ads.
Cara's Magic Pocket is the second advergame created for the comparison website by Staffordshire developer Koko Digital.
In this one players control Cara and have to collect coins and gems on ten maze style levels ranging from the fairground to the beach.
Koko Digital director Stuart Howarth said: "As well as the viral version of Cara’s Magic Pocket, we have created a Facebook version which will increase the number of ‘Likes’ on Confused.com’s fan page.
“Players will have to ‘Like’ them before gaining access to the game, and have the chance to win an iPad 2 once they’ve registered their score.”