Coca-Cola Enterprises announced as official drinks supplier for M.E.N. arena
It has been announced that Coca-Cola Enterprises will be the official drinks supplier for the Manchester Evening News (M.E.N.) arena and other SMG Europe arenas as part of a three year deal.
The contract, awarded by indoor entertainment arena operator SMG Europe, will see Coca-Cola Enterprise provide the venues with a range of products.
Consumers at the M.E.N. Arena will benefit from a wide range of Coca-Cola programmes and promotions, such as the 2011 Coca-Cola Olympic Torch Tour.
Andrew Milne, Coca-Cola Enterprise regional sales director (north region), said: “This is a fantastic fit with CCE’s portfolio of soft drinks brands. We are really looking forward to working with the SMG team and to making sure visitors to the M.E.N. Arena and venues enjoy our full range of drinks.”