Britvic reveals new smaller can designs for Pepsi
Britvic and PepsiCo UK are launching a new range of smaller designed cans across some of their most popular soft drinks ranges.
The new 250mL cans are now available to retailers in multipacks of Pepsi, Diet Pepsi and Pepsi Max, with 7UP Free and Tango set to follow.
Britvic, which has exclusive bottling agreements with PepsiCo in the UK and Ireland, said the new cans were being made available following research which found that "many consumers, and in particular women, would like the option of a smaller can".
To drive sales of the new range, Britvic and PepsiCo UK are investing in grocery outlets with in-store POS, retailer magazine and website promotional activity.
Cash and carries will be handed pallet wraps and posters to drive awareness of the range, as well as being provided with discount coupons that can be given to their customers to redeem against the new range.
To support the launch in the convenience channel, Britvic will be taking samples of the new 250ml cans to stores, handing out coupons to retailers to redeem against the range in depot and providing POS kits including shelf talkers and wobblers.
Noel Clarke, brand controller at Britvic, said: "From our research we know that consumers buy based on the number of cans inside a multipack. The more cans in a pack, the more consumption occasions there are and the more cans there are to share.
"Our new 250ml multipack range will provide value to consumers by giving them more cans per pack and ensuring that we continue to grow the category even further."