26 August 2011 - 3:26pm | posted by | 1 comment

The Co-operative Group appoints Mastercard's Carden as director of insight and planning

The Co-operative Group appoints Mastercard's Carden as director of insight and planningThe Co-operative Group appoints Mastercard's Carden as director of

Mastercard’s Neil Carden has been appointed by the Co-operative Group to the new role of director of insight and planning.

Carden, who previously headed MasterCard Advisor’s business in the UK and RoI, will report directly to Gill Barr, group director of marketing, and will be handed a key role in developing the customer proposition across the Group businesses, including food retailing, financial services, funerals, pharmacy, internet electricals and motors.

He will oversee customer research and analysis, customer targeting and measuring marketing effectiveness.

Gill Barr commented:  “Neil has a proven track record of success in providing businesses with the insight they need to formulate effective marketing strategies and he will make an invaluable addition to the team in this senior new role.”

Carden added:  “I’m delighted to be joining an organisation which has one the country’s most trusted brands.  The Co-operative occupies a distinctive place in retailing and I look forward to helping it stand out effectively in the marketplace.”
 

Comments

Anonymous (not verified)
26 Aug 2011 - 15:31
Anonymous's picture

Is that the best smirk of the year? No doubt he's a nice chap, but that's some photo! The Gordon Brown school of facial expressions methinks.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...

Daisy Marc Jacobs Tweet Shop

15/10/2014
Daisy Marc Jacobs and Cult London, social media agency,...