Wunderman expands in UK with KnowledgeBase Marketing launch
Wunderman UK will expand its UK offer with the launch of data and analytics agency KnowledgeBase Marketing (KBM), while also launched the Wunderman Group brand.
Wunderman will be made up of ZAAZ, Blast Radius and KBM.
KBM has been launched in the UKwith the aim of growing Wunderman’s enterprise customer intelligence services, and has 13 offices around the world.
Caroline Worboys will head up KBM Group in the UK, having previously served as managing director for Callcredit Information Group’s marketing solutions division.
Brendan Tansey, CEO of Wunderman UK, said, “Data optimization and data analytics are increasingly important to the success of our clients’ marketing strategies. Direct marketing has always relied on one-to-one connection with consumers and has always been informed by data, but today, with digital connectedness commonplace, vast amounts of data that must be sorted through, analyzed and connected in a meaningful way to a customer’s needs and preferences. KBM Group’s comprehensive knowledge of data and data optimization is a valuable asset to Wunderman and to our clients.”