25 August 2011 - 10:19am | posted by | 0 comments

What are the big trends this year for branded mobile app development and mobile strategy?

From consumers to marketing directors, mobile is the word on everyone’s lips at the moment. And it’s not difficult to see why - it’s estimated that by 2014, mobile devices will have overtaken PCs. Mobile devices are not only more portable – they’re more personal and customisable too. Living in people’s pockets, they provide the ultimate communications platform. With mobile comes a wealth of almost limitless opportunity for brands to get straight to the heart of consumers and ultimately increase brand engagement.

What are the big trends this year for branded mobile app development and mobile strategy?What are the big trends this year for branded mobile app development

Is developing a mobile marketing strategy worth the time, effort and investment for companies? Does mobile live up to the hype? How much impact can a killer app make?
The Drum caught up with leading agencies in the world of app development and mobile strategy, posing a series of questions to discover just what it is that’s got people talking, and why developing such a strategy might not be just prudent – but actually essential for the future of your brand.

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Code Computerlove

Code Computerlove works with leading brands including Oxfam, the BBC, Channel 4, Hillarys, NUS, Brother, and First TransPennine Express. Code’s 60... Read more

Intermarketing Agency

Leeds

Intermarketing Agency is an award-winning and full service creative agency – delivering effective marketing campaigns for over 25 years. We’re... Read more

Latest Projects from the Profile Hub

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...

Running Stock Photography

24/04/2015
A shot from a recent stock shoot in North Wales.

E-Commerce website for Attends

23/04/2015
As a global organisation, Attends required a best-in-class...

Making Great Strides With Social and PPC

22/04/2015
Sleeping Giant Media works with Nova to increase the...

HEINEKEN UK

22/04/2015
Our comprehensive technical expertise has been instrumental...