Illingworth Research and ResearchNurses.co appoint Highland Marketing to raise profile
Clinical research services provider Illingworth Research and research nurses provider ResearchNurses.co have appointed Highland Marketing to deliver an integrated PR and social media campaign.
Previously the two companies had operated under a single brand, known as Clinical Development and Support Services Ltd, but decided earlier this year to divide the business and allow each unit to pursue their core activities.
The Bedfordshire based agency will focus on positioning both companies at the forefront of the clinical research industry, creating recognition and awareness of their services both in the UK and worldwide.
John Illingworth, managing director of Illingworth Research and ResearchNurses.co, said: “We appointed Highland Marketing as we believe that their deep understanding of the healthcare market and their wide range of contacts are unrivalled.
“From the initial meeting, it was clear that the team understood our needs both in terms of our traditional PR and digital campaigning requirements and would be able to work alongside us to deliver our key messages to our target audiences.”