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Channel 4 to relaunch 4oD at end of month

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By The Drum Team, Editorial

August 25, 2011 | 2 min read

Channel 4 has today announced that 4oD has been rebuilt and will launch on Wednesday 31 August to enhance the user experience.

New features of the service will include a predictive search and viewer driven recommendations, as well as a ‘My 4oD’ feature, which will allow registered users to access enhanced features such as creating their own playlists; save favourites and get reminders from Channel 4 whenever a new 4oD episode is available.

Sarah Milton, Channel 4's head of VoD, said: “Increasing the availability of 4oD on multiple platforms remains a key tenet of Channel 4's strategy. Channel4.com is by far the most popular access point for 4oD and we are focused on developing and improving this proposition.

“We have refined and optimised the design to ensure viewers get the best experience from the wealth of content Channel 4 has to offer. We have over 5,000 hours of archive programming available on the Channel4.com 4oD service, and the redesign makes it even easier for users to browse our offering.

“‘My 4oD’ enables viewers who log in to benefit from enhanced playlist, favourites, and history features.

“Further developing the personalisation potential of the My 4oD area is a key ambition of our Audience, Technologies and Insight team, and their drive towards deepening relationships with our audience, so viewers get the best out of their experience with Channel 4.”

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