British Parking Association appoints Pulse Group to drive campaign awareness
The British Parking Association has appointed marketing communications agency Pulse Group to raise awareness for its Safer Parking Scheme.
Pulse Group will recruit partnership brands to support the message within the scheme, as well as providing a consultation and management role to increase awareness amongst the motoring public.
Suzanne Grason-Leach, group account director at Pulse Group, said: “Pulse Group is proud to be able to work on such a worthwhile project. Our aim is to reach a much wider audience and help the scheme to become nationally recognised through association with well known brands. It’s a very credible message in current times, which we are hoping relevant brands will support.”
Emily McCunn, head of communications of the BPA, said: “Public awareness of the Safer Parking Scheme is the goal of this project, and driving the message through other brands will greatly benefit the message, and the BPA as a not-for-profit organisation.
“The approach Pulse presented as part of the tender process had real synergy with our overall strategy and plan. That and their understanding of the marketplace, ultimately led to them being awarded with the business.”