NatWest ‘secret cricketer’ film created by glue Isobar
The NatWest Cricket Club has launched its latest digital campaign, devised by glue Isobar, and featuring cricket star Michael Vaughan as the ‘secret cricketer’.
The campaign launched across NatWest’s cricket digital channels; NatWest Cricket Club website, YouTube, Twitter and Facebook.
It aims to showcase NatWest’s continued support for grassroots cricket via the NatWest Cricket Club and inspire communities to get behind their local club as part of NatWest’s forthcoming CricketForce Fundraiser weekend and NatWest CricketForce 2012.
The campaign features the former Ashes winning England Cricket captain playing in disguise at Goldsborough Cricket Club.
Vaughan, who is NatWest’s Cricket club captain, posed as ringer ‘Gary Watson’, to make the appearance at the one-off rematch.
PR has handled by M&C Saatchi Sports & Entertainment.