Plusnet sponsors Four Nations rugby tournament
Internet provider Plusnet has agreed a deal with the RFL to become the 'official broadband partner' of the 2011 Gillette Four Nations.
The deal will see England players feature in Plusnet's creative marketing campaign before and during the competition, which also involves Wales, Australia and world champions New Zealand.
"Our partnership will see Plusnet's branding feature prominently at all the Four Nations fixtures and become heavily involved with some proactive promotion involving our England stars," said the RFL's commercial director, Paul Kimberley.
Another part of the arrangement will see Plusnet offer new customers a pair of tickets to a Four Nations game of their choice when they sign up for a 12-month broadband and home phone package.
"We will be utilising the deal in a number of ways to reward both new and existing customers," said Plusnet's commercial and marketing director, Nick Rawlings.
The Four Nations tournament kicks off with a clash between New Zealand and Australia at the Halliwell Jones Stadium in Warrington on 28 October.