Gold Coast Tourism appoints Hills Balfour to handle PR
Hills Balfour has been appointed to handle the public relations and UK destination marketing for the Gold Coast in Australia.
Gold Coast Tourism is currently represented by Tommy Davies in the UK on the sales and marketing side. Hills Balfour will now work with the company to expand and promote the market strategy for the destination.
Travel PR agency Hills Balfour will also work closely with Tourism Queensland and Tourism Australia to ensure consistent communications and grow visitor numbers.
Martin Winter, CEO of Gold Coast Tourism, said: "TheUK market is one which we feel a strong affiliation with and see huge potential for growth - we are very excited to be working with Hills Balfour to achieve this."