The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

383 Project

Browse: Bullring hosts #backtobham campaign with 383 Project

Author

By The Drum Team, Editorial

August 22, 2011 | 1 min read

A campaign allowing visitors to pledge support for Birmingham after the riots is being hosted on Bullring’s Rewards site Browse: Bullring.

The campaign, which 383 Project worked on, asks visitors to use the hashtag #backtobham, or support the campaign on Facebook. Registered users of Browse: Bullring can also claim their own “Love Birmingham” badge to show their support to the campaign throughout the site.

The campaign comes not long after Marketing Manchester and the Arndale shopping centre launched an 'I Love MCR' promotion. Marketing Manchester is also planning a 'We Love MCR day' for Friday, 26 August.

383 Project

More from 383 Project

View all

Trending

Industry insights

View all
Add your own content +