Manchester is already regarded as one of the creative hot spots of the UK. But this reputation is growing – fast. And with the MediaCityUK development in Salford now almost fully operational, the creative kudos of the area is only set to grow.
So, to find out more about what’s really going on in the city, The Drum put a series of pertinent questions to a number of agencies that operate at the coal-face of Manchester’s creative industry. In this article, we ask agencies how they think the industry is changing, and whether this change is fuelled by digital. As Reuben Webb of IAS B2B says, 'Digital is offering more sophisticated ways of tracking performance, and that’s definitely driving change.'