18 August 2011 - 11:58am | posted by | 0 comments

Manchester Focus: How is the industry changing? Is the change fuelled by digital?

Manchester is already regarded as one of the creative hot spots of the UK. But this reputation is growing – fast. And with the MediaCityUK development in Salford now almost fully operational, the creative kudos of the area is only set to grow. So, to find out more about what’s really going on in the city, The Drum put a series of pertinent questions to a number of agencies that operate at the coal-face of Manchester’s creative industry.

Manchester Focus: How is the industry changing? Is the change fuelled by digital?Manchester Focus: How is the industry changing? Is the change fuelled

Manchester is already regarded as one of the creative hot spots of the UK. But this reputation is growing – fast. And with the MediaCityUK development in Salford now almost fully operational, the creative kudos of the area is only set to grow.

So, to find out more about what’s really going on in the city, The Drum put a series of pertinent questions to a number of agencies that operate at the coal-face of Manchester’s creative industry. In this article, we ask agencies how they think the industry is changing, and whether this change is fuelled by digital. As Reuben Webb of IAS B2B says, 'Digital is offering more sophisticated ways of tracking performance, and that’s definitely driving change.'

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Code Computerlove

Code Computerlove works with leading brands including Oxfam, the BBC, Channel 4, Hillarys, NUS, Brother, and First TransPennine Express. Code’s 60... Read more

If Agency

Manchester

The if agency is a creative agency that provides clients with the following key marketing support disciplines; direct marketing, advertising,... Read more

Latest Projects from the Profile Hub

British Triathlon Federation – Commonwealth Games social media campaign

30/09/2014
Winning a competitive pitch was only the first stage in our...

The K'NEX best thing

29/09/2014
The Challenge To re-invigorate the K’NEX construction brand...

New Balance Virtual Learning Environment

25/09/2014
Helping New Balance to develop a word class Virtual...

The Twitter #snowpixel Challenge

23/09/2014
Last Christmas, We Love Digital invented an entirely new...