18 August 2011 - 11:58am | posted by | 0 comments

Manchester Focus: How is the industry changing? Is the change fuelled by digital?

Manchester is already regarded as one of the creative hot spots of the UK. But this reputation is growing – fast. And with the MediaCityUK development in Salford now almost fully operational, the creative kudos of the area is only set to grow. So, to find out more about what’s really going on in the city, The Drum put a series of pertinent questions to a number of agencies that operate at the coal-face of Manchester’s creative industry.

Manchester Focus: How is the industry changing? Is the change fuelled by digital?Manchester Focus: How is the industry changing? Is the change fuelled

Manchester is already regarded as one of the creative hot spots of the UK. But this reputation is growing – fast. And with the MediaCityUK development in Salford now almost fully operational, the creative kudos of the area is only set to grow.

So, to find out more about what’s really going on in the city, The Drum put a series of pertinent questions to a number of agencies that operate at the coal-face of Manchester’s creative industry. In this article, we ask agencies how they think the industry is changing, and whether this change is fuelled by digital. As Reuben Webb of IAS B2B says, 'Digital is offering more sophisticated ways of tracking performance, and that’s definitely driving change.'

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Code Computerlove

Code Computerlove works with leading brands including Oxfam, the BBC, Channel 4, Hillarys, NUS, Brother, and First TransPennine Express. Code’s 60... Read more

If Agency

Manchester

The if agency is a creative agency that provides clients with the following key marketing support disciplines; direct marketing, advertising,... Read more

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...