Jamie Oliver launches fish range with Young’s Seafood Limited
Jamie Oliver is moving on from being the face of Sainsbury’s with the launch of new range Jamie Oliver by Young’s.
The frozen fish range will be launched next month, and will feature different varieties of fish cake and fish pie.
Natasha Gladman, marketing director at Young’s Seafood Limited, said: “Young’s has been producing seafood for more than 200 years, and we’ve long been committed to sustainable fishing as the industry leader.
“It was a natural meeting of minds working with Jamie on his range, and we’re delighted with the results. We’ve really been driven by our shared passion for fish stocks for the future and improving the nation’s diet.”
Jamie Oliver was the face of Sainsbury’s Switch the Fish campaign.