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Venture Finance appoints gyro for integrated communications

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By The Drum Team, Editorial

August 17, 2011 | 2 min read

Venture Finance has appointed gyro as its lead creative agency following a competitive pitch.

The work, which will be carried out by gyro Manchester, will include instruction for integrated communications for the West Sussex-based lender, and will start with a major repositioning.

The brief includes establishing the company’s market leadership in educating the market for invoice and asset finance away from small, short term, distress purchasing to a more strategic, mid-market financial strategy.

Gary Hurry, marketing director at Venture Finance, said: “Throughout the pitch process we felt that gyro were aligned with our business aspirations. Their focus on insight-driven creativity that we need to create disruption in our marketplace was what really stood out.

“In short, we wanted a fully integrated B2B agency able to deliver to the standard, insight, creativity and execution normally reserved for the B2C space.”

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