17 August 2011 - 5:20pm | posted by | 0 comments

PR leaders believe riots will have ‘significant impact’ on London’s reputation

PR leaders believe riots will have ‘significant impact’ on London’s reputationPR leaders believe riots will have ‘significant impact’ on

PR leaders believe that the recent riots will have a significant impact on London’s reputation internationally, a survey by PRCA has found.

The survey of PR professionals found that 63% believed that London’s reputation would be significantly damaged by the riots.  However, only 16% believed that the impact would be long lived.

Only 8% of respondents thought that the riots would lead to a significant impact on the Olympic Games next year, with the majority thinking that it would have no effect (40%) or only a slight decline (52%) on corporate investment.

Francis Ingham, PRCA Chief Executive, said: “The riots have been a PR disaster for London and its leaders. As we address the underlying causes of the riots, we must also invest in rebuilding this great city’s reputation with business and tourism alike. We have the most talented PR in the world, let’s use it.”  

The PR professionals were mainly unimpressed by the reaction of politicians to the riots.  Respondents rated the leaders on a 1-5 scale on their response to the London riots. The total scores for the leaders were as follows (multiplying the score by % of respondents, i.e. the higher the number the better the response, with a decent response equalling a 3.00):  

Ken Livingstone – 1.35

David Cameron- 2.01

Ed Miliband – 2.01

Nick Clegg – 2.04

Boris Johnson – 2.33

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...