Manchester Drinks Company helped in My Cocktail pouch launch by Adessi

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By The Drum Team, Editorial

August 17, 2011 | 2 min read

Marketing company Adessi helped the Manchester Drinks Company in the launch of My Cocktail pouch, the company has said.

The marketing company was appointed to create a strategic PR campaign to raise awareness of the product among retailers and shoppers.

Richard Benjamin, managing director of Manchester Drinks, said: “Adessi has consistently generated excellent media opportunities for Manchester Drinks Company and the My Cocktail pouches.

“The launch of the products has been extremely successful so far and we have seen increasing interest from retailers who have heard great things about our My Cocktail range as well as our other products.”

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