Manchester City FC agrees betting partnership deal with Mansion Group
Manchester City Football Club is to team with Mansion Group as its new international betting partner.
Mansion House will collaborate with Manchester City FC on a range of commercial activities as the club aims to expand its brand into the Asian marketplace.
Guy Gussarsky, CEO of Mansion Group, said: "Our love of the English Premier League means that we are very excited to be partnering with Manchester City as their International Betting Partner for the next two seasons.
"With football a global game, we are looking forward to working together with the Club and helping both City and EPL fans worldwide to better enjoy their experience, using a number of new and exciting initiatives, and in keeping with the market-leading values that are at the heart of both of our organisations.”
Ian Cafferky, chief brand & commercial officer for Manchester City, added: "Mansion Group is one of the fastest growing and innovative companies within the gaming industry. Having them on board as our new partner is an exciting prospect and marks a new commercial chapter for the Club.
He added: "Manchester City has huge ambitions and an ever growing international fan base, which makes Asia a key market for the Club. Renowned for its love of football, Asia has enormous potential for the future and we are delighted to increase our brand presence in the region.”
The deal was negotiated by sports marketing firm SportQuake, which also manages the sponsorship for Mansion.