Loyd Grossman sauce range rebranded
Cooking sauce range Loyd Grossman has been undergone a rebrand created by 1HQ.
The creative branding agency has developed the new designs, inspired by the knowledge for food of Grossman himself, and supported through the new strapline ‘Share a Lifetime’s Passion’.
The project spans the full brand range including jars and pouches across the Italian, Indian, Mexican and Thai sub ranges.
“The redesign of Loyd Grossman’s sauces resulted from a desire to remind foodies of Loyd’s passion for food and the special care he takes with all his products. Loyd is so well known throughout the industry as being passionate about food and we wanted to ignite the same passion in every single consumer,” said a spokesperson for 1HQ.
Senior brand manager for Premier Foods, Joanne Marshall, added: “Loyd Grossman's sauces are all about premium quality products that are inspired by Loyd's lifetime of experiences and his passion for food. The new packaging communicates this quality and taste, and will be an essential element in the future growth of the brand.”