Johnsons Cleaners tasks Tangerine PR with consumer activity
National and regional consumer PR activity for Johnsons Cleaners will be handled by Tangerine PR.
The appointment follow sister agency Juice Digital’s appointment to oversee its social media activity in a bid to increase online engagement, and will see the agency act as a national and regional consumer press office as it aims to raise awareness of Johnson Cleaners’ services.
Jo Dudley, consumer account director, Tangerine, commented: “Johnsons Cleaners offers so much more than the public realises and this gives us massive scope for awareness building via a hardworking, creative Press Office. Mel and her team have massive intelligence regarding their target audiences and we will use this intelligence to create campaigns that will drive awareness, understanding and, most importantly, footfall.”
The activity will be overseen by Johnsons Cleaners’ marketing director Melanie Cheung-Turner.