Adjug acquired by IgnitionOne
Display advertising exchange Adjug has been acquired by digital marketing company IgnitionOne.
The deal will see the integration of the technology offered by both companies, aimed at marketers and the online advertising sector.
As a result of the deal, the AdJug Exchanges is expected to offer IgnitionOne customers more control over the placement of their display adverts and online traffic.
IgnitionOne currently works with companies such as General Motors, Fiat, LBi and Golley Slater.
Will Margiloff, CEO of IgnitionOne, said: “The online ad market is overcrowded with complicated and overlapping technologies. With this deal, IgnitionOne is simplifying digital marketing for agencies and brands. We are growing rapidly to meet advertisers’ demands and, with AdJug on board, we can further realise our ambition for the Digital Marketing Suite to be the leading advertising technology platform.”
Michael Stephanblome, co-founder and CEO of AdJug, said: “Our Dynamic Creative Technology (DCT), combined with IgnitionOne’s audience scoring technology, will give AdJug’s customers better response, greater reach and efficiencies through the industry’s most advanced online advertising platform.”
AdJug Co-Founders Stephanblome and Satish Jayakumar will now join the executive team at IgnitionOne.
Meanwhile, a 20% share will be maintained by internet group Tomorrow Focus in AdJug.