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Warner Leisure Hotels appoints Lakestar Media for online marketing campaign

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By The Drum Team, Editorial

August 15, 2011 | 2 min read

Holiday company Warner Leisure Hotels has appointed digital marketing agency Lakestar Media to produce an online marketing campaign.

Lakestar Media will perform online marketing strategies - including search engine optimisation, paid search, affiliate marketing and display advertising – to increase awareness of Warner Leisure Hotels range of adult-only holidays.

Jason Riseborough, head of online marketing at Warner Leisure Hotels, said: “Digital marketing is absolutely vital to sales in the UK holiday market. It’s therefore natural that we have chosen to work with a company like Lakestar Media, which has the premium expertise we need to create a targeted, effective customer acquisition strategy using a variety of channels.”

Neil McKay, CEO of Lakestar Media, said: “This is an exciting appointment for Lakestar Media and we are looking forward to working with one of the UK’s most prestigious brands. As an agency we have considerable experience within the travel sector and our team is committed to helping Warner Leisure Hotels achieve its goals.”

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