Wildscreen Osprey video goes viral

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By The Drum Team, Editorial

August 12, 2011 | 3 min read

A video launched by Sir David Attenborough’s Bristol-based wildlife charity, Wildscreen, has gone viral and is currently receiving 80,000 views per day.

The charity has reported a strong rise in visitors to its ARKive project, where the Osprey video is displayed.

“The popularity of the osprey footage on ARKive over the last two weeks has been phenomenal and every day visits to the ARKive website continue to rise,” explained Richard Edwards, chief executive of Wildscreen.

“Wildscreen uses the power of wildlife imagery to enthuse audiences about the wonders of the natural world, and this clip certainly appears to be transcending all nations and cultures.

"We believe that by showing people what species look like through films and photos, and what makes them so special, we can help promote greater understanding of life on Earth and the need for its conservation.”

In the last two weeks links to the video footage, which shows stunning shots of the osprey fishing, have flown around the globe, being passed virally from country to country, continent to continent. During this time, the video has been watched 743,716 times.

Wildscreen uses the power of wildlife imagery in a bid to engage and inspire audiences to care about the natural world, and on ARKive visitors can view films and photos of over 13,606 different species.

Wildscreen has been tracing the online following of this video and claims that excitement over the video began in Quebec, Canada a few weeks ago, spreading to France and Belgium, before last week rapidly moving through English-speaking areas of Canada and later the US. The success of the clip, which is currently being viewed over 80,000 times a day, appears to be making its way back across the Atlantic to Germany.

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