A growing number of entrepreneurs are apparently offering a ‘knowledge-as-service’ business model, while nearly a fifth of entrepreneurs working within the creative sector, a new study has found.
According to research undertaken by creative services exchange Blur Group, which surveyed 1,546 members of Innovation Exchange, Innovatrs, 34% were found to work in the ‘knowledge-as-service’ business, which provides business strategy consultancy services.
Other areas of entrepreneurship included creative services at 18%, and online at 12%, with technology at 13% while 33% of the total are claiming to be digital strategists who are aiming to help transfer businesses online.
“We’ve seen that the “digital natives”, those that grew up digital technology, are more likely to develop innovative business models and are looking for ways to more efficiently jump-start their businesses,” says Philip Letts, founder and CEO at blur Group.
“Entrepreneurs are responding to a dwindling economy and the significant shift towards networked consumers by developing business solutions that adapt to a digital economy,” added Letts.
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