Chicago Town Pizza launches two campaigns
Dr. Oetker pizza band Chicago Town is launching two promotions aimed at driving growth, creating brand loyalty and rewarding customers.
Promotions will run on both the Deep Dish and Takeaway sub-brands of Chicago Town.
The Deep Dish six-month promotion is called ‘Tuck In Stuff’, and is on-pack promotion where customers can collect codes to be redeemed against a range of Chicago Town Deep Dish branded rewards. Rewards include KNORKS, and unique Deep Dish branded items including pizza cutters, cooking timers and iPod docking station.
The on-pack initiative will be supported through a new microsite, where consumers will be able to activate their unique on-pack codes and collect codes to redeem the range of exclusive Deep Dish items.
The Takeaway promotion allows consumers to swap a pizza from the local takeaway to a Chicago Town Takeaway pizza for free, by filling in an online form to get their money back. The campaign will launch this week with a heavyweight national radio campaign.
Paula Wyatt, marketing manager at Chicago Town, said: “Our TAKEAWAY brand is unashamedly loud, proud and bold in its tactics and tone of voice. We know our pizzas taste better than the high-street alternative – our consumers told us so - it’s now about convincing new customers to make that change and swap. This campaign is not just about growing the TAKEAWAY brand, but about diverting even more spend into the frozen aisle. We’re confident the category will benefit.”