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Mubaloo launches android app for Bristol Zoo Wow! Gorillas campaign

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By The Drum Team, Editorial

August 11, 2011 | 2 min read

Bristol Zoo has launched two free apps, along with an online photo competition, as part of its Wow! Gorillas campaign.

The apps, one developed for iPhone the other for Android operating systems, enable users to see the locations of the gorilla sculptures on a Google map and click the icons to view information about each of the 60 gorillas on the trail.

It includes an augmented reality view of the gorilla locations so that you can view their direction and distance overlaid on each device camera; take photos of the gorillas and upload them to a free photo sharing server, and tick off each Wow! Gorilla sculpture from a list as the trail is completed.

The Android app was developed for free by Bristol-based app developer Mubaloo; the iPhone app was developed by Zoo supporter Jason Trask.

"We are thrilled to have been able to develop and donate this Android app to Bristol Zoo for their Wow! Gorillas campaign,” said Mubaloo director, Matt Hatch.

“We hope the app will enable more people to know about, get involved with and support such a great cause."

Everyone who ticks off all 60 gorillas using either of the two apps will be eligible for one half price voucher to visit the zoo. The Zoo is also launching a photo competition on Facebook, inviting members of the public to upload their best photo

The photo competition has been developed by Bristol-based Montage Communications. Commercial director Matt Anderson said:

“Working with Twitter users and supporters in the blogosphere, we aim to harness the online groundswell of support for Wow! Gorillas to raise awareness of, and secure long term interest in, gorilla conservation.”

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