Livebookings launches Bookatable Dining Deals
Real-time reservations and online marketing services company Livebookings has today launched a new dining deals platform with its consumer restaurant reservations brand, Bookatable.
The Bookatable Dining Deals platform has been developed specifically for restaurant deals, and claims it targets dining enthusiasts who have been pre-matched with a range of dining experiences, rather than bargain hunters simply looking for a cheap eat.
The platform allows those booking a deal to search the restaurant online to book a time-slot, instead of taking a voucher with them.
Colin Tenwick, CEO of Livebookings, said: “Despite its rapid adoption, the current deals market is a bit like drinking from a fire hose - some of what you get is good but the majority is not! It has created unpredictable costs, reduced profit margins and presented significant operational difficulties for restaurants. Being the largest provider of online booking services for restaurants, with over 9,000 restaurants now using our services and more than a million restaurant bookings a month, we want our customers to be drinking from a champagne glass not a fire hose.
“We were the first to offer restaurants a platform that managed the vast number of deals coupons brandished by consumers.
“The new Bookatable Dining Deals platform builds on our unique experience, helping the restaurant industry regain control of their tables, their bookings and their business to increase profit predictably; while providing consumers with a new best of breed dining deals experience, offering tailored dining experiences based on their preferences and requirements. We believe that Bookatable Dining Deals represents a balance between being good for the restaurant and good for the consumer; and is the first of a new generation of deal platforms.”
This launch comes a day after that of STV’s daily deals, which will focus on a variety of areas.