Dune launches first print advertising campaign
Shoe retailer Dune is launching its first print advertising campaign this week, led by media agency the7stars.
Full and double-page display ads will run from now until October in women’s glossy magazines, including Grazia, Marie Clare, Elle, Vogue and Stylist.
There will also be a bespoke four-page fashion feature shoot in Grazia and a four-page pull out special in Stylist.
The advertising creative was produced in-house by Dune and specials were produced by the titles on Dune’s behalf.
Rachael Slaney, head of marketing for The Dune Group, said: “The fashion and accessory market is extremely competitive and cluttered so the right media buying placement by the7stars makes ensure we stand out from the crowd and are noticed by the right people at the right time.
"Above all, we’ve got a campaign that is as big, bold, beautiful and creative as our shoes.”