British Airways launches recruitment drive on YouTube
British Airways has launched its biggest recruitment drive in 10 years with YouTube.
It is the first time that the company is using YouTube in this way.
British Airways is aiming to take on 800 new pilots by 2016, with recruitment plans also including the launch of a joint initiative with the armed forces to provide military pilots with a planned career path into commercial aviation.
Captain Robin Glover, head of pilot recruitment at British Airways, said: “The Future Pilot Programme is a fantastic opportunity for anyone, from any background to realise their ambition of becoming a pilot and flying for British Airways.
“By removing the barrier of initial training costs and making it more accessible to a wider range of people, we hope to be able to attract the very best talent out there.
“It is a really exciting time to join British Airways as we are giving our customers even more choice by adding new destinations to our network and introducing new aircraft to our fleet.
“No other airline in the UK offers the opportunities that British Airways does for developing a career as a pilot.”