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Blackburn Rovers

Blackburn Rovers donates shirt sponsorship to Prince's Trust

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By The Drum Team, Editorial

August 11, 2011 | 2 min read

Blackburn Rovers has donated its shirt sponsorship for the new season to The Prince's Trust.

The Premier League club claims it "decided to reject some commercial sponsorship offers" to hand over the space on its shirts to the charity's logo.

Simon Williams, head of commercial and marketing at Blackburn Rovers, said: "The exposure The Prince's Trust will obtain as our shirt partner will greatly increase the level of awareness for the charity and hopefully encourage fundraising for the fantastic work they do to with young people."

The move echoes Aston Villa's decision to forgo a commercial sponsor and put local children's hospice Acorns on the front of its shirts in 2008.

Most famously Barcelona carried the logo of Unicef on the front of its shirts before agreeing a £125m deal with the Qatar Foundation for the new season.

Paul Brown, marketing director of The Prince's Trust, said: "The Prince's Trust is really pleased to have been selected as Blackburn Rovers Charity of the Year in a move which will build on our considerable experience of working with young people through football.

"We see this as a brilliant opportunity to reach out, engage and motivate the most disadvantaged young people in the community and help us change even more young lives."

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