How advertising strategy ensured success for Fostering Solutions campaign

Strategic communications agency Clock Creative was commissioned by Fostering Solutions to deliver an advertising strategy to attract more potential foster carers.
The previous advertising campaign focused on contrived stock images of smiling, happy children and did not accurately represent the reality of fostering. With this in mind, the integrated marketing campaign implemented by Clock Creative aimed to deliver a more accurate representation of fostering.

This case study outlines the background to the campaign, its key stages and its results. Clock Creative was awarded a nomination for the campaign at The Drum Marketing Awards 2011.
This case study was submitted as part of the entry process to The Drum Marketing Awards 2011.