10 August 2011 - 3:03pm | posted by | 0 comments

How advertising strategy ensured success for Fostering Solutions campaign

How advertising strategy ensured success for Fostering Solutions campaignHow advertising strategy ensured success for Fostering Solutions

Strategic communications agency Clock Creative was commissioned by Fostering Solutions to deliver an advertising strategy to attract more potential foster carers.
The previous advertising campaign focused on contrived stock images of smiling, happy children and did not accurately represent the reality of fostering. With this in mind, the integrated marketing campaign implemented by Clock Creative aimed to deliver a more accurate representation of fostering.

This case study outlines the background to the campaign, its key stages and its results. Clock Creative was awarded a nomination for the campaign at The Drum Marketing Awards 2011.
This case study was submitted as part of the entry process to The Drum Marketing Awards 2011.

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Don't miss out... Get your Advertising news by email

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...