Absolute Radio launches iAd campaign for start of Premier League
Absolute Radio has launched an iAd campaign to highlight the station’s football coverage.
The iAd – Apple’s mobile advertising network – stars Ian Wright, with features such as ‘Wrighty’s quiz’. The new design creative includes a drummer, goal posts and goalkeeper to fit in with Absolute’s rock n roll football tagline - when ‘music and football collide’.
The iAd creative was developed in-house by Duncan Riley, who built on assets from the previous iAd campaign created by Albion.
There is also a listen to live option for Absolute Radio and Absolute Radio extra to stream content directly in-app every Saturday throughout the Premier League season.