Diet Coke’s sales dip is a product problem not a marketing mishap

Coca-Cola describes Diet Coke as a “work progress” in its bid to stem plummeting...

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Red Bull redefines role of data in videos to enrich viewing experience

Red Bull is redefining the role of data in its content, overlaying it onto videos to fashion a...

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Why it's time for marketers to recognise the power of now

I recently opened a copy of the Daily Telegraph and was greeted with an ad from Next. It had no...

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