Zazzle ‘nothing tastes as good as skinny feels’ T-shirt advert banned
The Advertising Standards Authority (ASA) has banned an advert on T-shirt retail website Zazzle, which promoted a top with the slogan ‘Nothing tastes as good as skinny feels’.
In 2009, Kate Moss said that ‘Nothing tastes as good as skinny feels’ was one of her mottos.
The advert for the T-shirt – which was designed for children - led to complaints that it could cause harm to children by encouraging them to develop an unhealthy body relationship.
Zazzle said that while they did not pre-screen content before it was uploaded to its website, the marketplace had tools to allow users to report products they found offensive or that otherwise violated their user agreement. It said the designs in question were created by a member or members of the marketplace. However, when they were contacted by the ASA, Zazzle had restricted the designs so they did not appear on children’s clothing.
The ASA said the advert for the product breached the CAP code for social responsibility, harm and offence, and children.
There are 7 different T-shirts with the slogan on the Zazzle website at time of writing.