Sapient Nitro launches new ‘Game On’ ad for Ladbrokes
Ladbrokes has launched a new advertising campaign featuring renowned Italian football commentator Tiziano Crudeli.
The 'Game On' campaign aims to convey the excitement of betting with Ladbrokes through Crudeli’s famous high-octane and hysteric commentaries.
"Tiziano will feature in our 'Game On' advertising campaign on TV, online and in our shop windows,” commented Ladbrokes CEO Richard Glynn.
“Tiziano, like many of our customers, is anything but impartial. He is passionate about sport and will help us convey the fun and excitement of betting."
The new campaign is the first campaign for Ladbrokes by new agency Sapient Nitro. Tiziano will appear in Ladbrokes retail marketing, in online and social media campaigns and will also feature in Ladbrokes mobile applications.
The multi-million pound campaign will appear during football coverage on Sky, ITV and Channel 5.