Brand communications company 1000heads was appointed by SKINS to deliver a social media strategy that would propel UK awareness of their brand. This case study reports on how 1000heads developed a ‘word-of-mouth’ social media strategy to garner interest and generate conversation, resulting in increased activity and awareness of SKINS. The study includes a detailed breakdown of the results of the campaign and a video. The campaign received a Commendation in the category of social media strategy at The Drum Marketing Awards 2011.
Debbie Harvey @Debbie_FPCG
You know you've got it bad when you are away on holiday but you can't help wondering if todays edition of @TheDrum has landed!