On the road to brand awareness: How grassroots social media strategy generated conversation about sports clothing brand SKINS

Brand communications company 1000heads was appointed by SKINS to deliver a social media strategy that would propel UK awareness of their brand. This case study reports on how 1000heads developed a ‘word-of-mouth’ social media strategy to garner interest and generate conversation, resulting in increased activity and awareness of SKINS. The study includes a detailed breakdown of the results of the campaign and a video. The campaign received a Commendation in the category of social media strategy at The Drum Marketing Awards 2011.