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'Declining Scots media should unite behind creative industry', says Newsquest regional MD

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By The Drum Team, Editorial

August 8, 2011 | 2 min read

The regional managing director of Newsquest (Herald & Times) has called on Scotland’s media and creative industry to unite to form one representational body.

Speaking to The Drum earlier, Tim Blott, who heads up the Glasgow-based publisher of the Herald & The Evening Times, lamented the number of Scottish companies whose creative accounts are being run out of London, and said that the Government should look at helping creative and media agencies in Scotland to retain them.

He said that such moves also affected mainstream media within Scotland, such as the Herald & Evening Times itself, and said that an organisation that represented the whole of Scotland's media should be formed to help promote and protect it and represent it at Government level.

“Scottish media, newspapers, radio, advertising, is now in steep decline,” stated Blott. “One organisation needs to be formed to represent Scotland’s media as a whole to create a cohesive approach to Government.”

He added: “The more successful this nation’s creative industry, both creative agencies and media agencies, the better we can then sell Scotland to the world.”

Recently soup brand Baxters returned its creative account to Scotland, with the appointment of The Leith Agency, two years after it moved the account to JWT in London after over a decade with The Union in Edinburgh.

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