Socialite digital screens go live in the UK
Clear Channel’s new urban social network of digital screens in pubs and bars, Socialite, has launched across the UK.
The screen will provide a ‘high dwell-time for advertisers’, with advertisers who have signed up already for campaigns including 20th Century Fox, Diageo, EMI, HTC and Sky.
Clear Channel worked with partners Revolution and Walkabout to create a growing network of 180 screens across the UK. The network also includes premium independent pubs and bars located in large towns and cities with populations of over 150,000 across the country including London, Manchester, Liverpool, Birmingham and Leeds.
The company stated that audiences spend an average of 1 hour 45 minutes in the pub or bar environment, so advertisers can capitalize on very high dwell time while audiences are in a relaxed mindset.
Rob Atkinson, COO of Clear Channel UK, said: “Our new Socialite network combines high dwell time with the context, creativity and immediacy offered by digital technology.
“Advertisers will be able to plan campaigns by location, time of day or special events. In 2010, 690m people had the opportunity to see a screen within our digital network and we are committed to significantly growing our networks and audiences into 2011 and beyond.”