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Koko Digital creates game to promote Bahamas holidays

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By The Drum Team, Editorial

August 5, 2011 | 2 min read

An organisation which promotes holidays in the Bahamas has enlisted Staffordshire-based Koko Digital to create a promotional online game.

Nassau Paradise Island hopes the kite-surfing game developed by Koko will raise awareness of the Bahamas as a holiday destination and entice traffic to its website.

Those who play the Paradise Island game can win a seven-night holiday for two adults Comfort Suites Nassau hotel, including a $1000 credit for flights.

Chris Steele, director of Keele-based Koko, said: "The main objective is to promote the Bahamas as the perfect holiday destination.

“It’s been a great project to work on, and we’re over the moon with the final product and its overall playability.”

Staffordshire University graduates Chris Steele, Stuart Howarth and Karl Bloor have worked on a number of travel-related projects since setting up Koko Digital in 2006. Previous clients include Gulf Air, travel publisher Rough Guides and NetFlights.

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