ASOS launches iPad magazine app
ASOS has today launched its first iPad app, which will give free access to the magazine.
The online fashion and beauty retailer timed the launch of the app to coincide with the launch of the re-designed September issue of the magazine.
The app, which was designed in-house, will allow free access to the publication's editorial content, enabling the reader full shopping capability, 360-degree product views and extra content like behind-the-scenes video and music.
Nick Robertson, CEO of ASOS, said: “This is not just a version of the print edition, or web content, but refreshingly it delivers unique and compelling tablet-based experiences all of its own and is free to download.
“We're also working on additional mobile developments in the next few months, resulting in Android and PlayBook versions in time for the Christmas market and menswear focused tip-ons.
“ASOS is opening its doors to global brands to benefit from the same seamless experience.”