ADPR launches digital division
Somerset-based PR agency, ADPR Ltd, has launched a fully integrated digital production and communications division.
According to Creative Boom, ADPR Digital has been formed to satisfy demand from companies looking to add an engaging edge to their communications programmes.
The division will be led by digital PR director, Peter Ramsay, whose appointment The Drum announced back in January.
“The media landscape has changed dramatically over recent years, with digital communications spearheading the evolution,” Ramsay told Creative Boom.
“ADPR Digital bridges the gap between wider digital marketing and targeted PR, giving clients a one-stop solution to content production and, most importantly, the editorial placement of engaging video content and social media strategies.”
ADPR Digital has already been commissioned for projects with leading marine electronics manufacturer Raymarine, the Association of Reflexologists and Dentistry by Paula Richardson.
ADPR Digital aims to offer clients full service digital engagement strategies and implementation, ranging from the production of editorially-inspired content such as downloadable vodcasts and branded ‘How To’ informational videos, to live event webcasts and social media campaigns.