Willoughby PR’s retail PR team has announced the win of two new accounts as well as retaining a third.
The public relations company has been appointed to both Regis hair salons and Lakeside accounts, while keeping its account with Sharps for an eight year.
Jane Ainsworth, managing director at Willoughby P, said: “We are delighted to add such high profile brands to our retail and leisure division, and to continue what has been a very strong partnership with Sharps. This proves that now more than ever, retail brands need to think hard about how PR can help to boost sales.”
The Midlands based firm is expected to help raise awareness of the Regis hair salons brand, working with the in-house team to retain and reward existing clients. Willoughby PR (WPR) will help Lakeside on a summer holidays project which aims to highlight the centre as the place for people to go for fashion and entertainment.
WPR has already been reappointed by the Sharps brand after it was bought out of administration following the collapse of the Homeform Group last month.
Tim Moore, Sharps’ marketing director, said: “I am absolutely delighted to have Willoughby PR on board again to support our business. We chose them based on the quality of their previous results, the team’s extremely strong press contacts and their understanding of our brand.
“Their creative approach to drawing the right kind of attention to both our bedroom and home office ranges has also been a determining factor in the reappointment.”